Larry Mullen has been hired as the executive vice president of marketing for Borgata, a casino hotel and spa scheduled to open in Atlantic City, NJ in 2003. He had previously been with Trump Marina, where he served as president and chief operating officer. In his new position Mullen will oversee all aspects of marketing and branding, including relationship marketing and advertising, direct marketing,
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Larry Mullen has been hired as the executive vice president of marketing for Borgata, a casino hotel and spa scheduled to open in Atlantic City, NJ in 2003. He had previously been with Trump Marina, where he served as president and chief operating officer.
In his new position Mullen will oversee all aspects of marketing and branding, including relationship marketing and advertising, direct marketing, customer care center, entertainment loyalty card program and Borgata’s customer service strategy.
Borgata is a joint venture of Boyd Gaming Corp. and MGM Mirage.
