MSGI Inc., New York, a direct and interactive agency, will acquire a 10% stake in Screenzone Media Networks, LLC. Screenzone, an interactive broadcast gateway, is used to promote entertainment in shopping malls and over the Internet.MSGI sees Screenzone's transaction data as a base to expand its client base into entertainment companies in general and those targeting the 16-25 year old demographic
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MSGI Inc., New York, a direct and interactive agency, will acquire a 10% stake in Screenzone Media Networks, LLC. Screenzone, an interactive broadcast gateway, is used to promote entertainment in shopping malls and over the Internet.
MSGI sees Screenzone's transaction data as a base to expand its client base into entertainment companies in general and those targeting the 16-25 year old demographic in particular.
