Moroch Partners has hired Jerrie Van Gelder, a former Arnold executive, as managing partner.
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Moroch Partners has hired Jerrie Van Gelder, a former Arnold executive, as managing partner.
She is responsible for heading the national McDonald’s breakfast business account and McDonald’s Field Activation Program.
Van Gelder brings more than 26 years of McDonald’s experience and knowledge to the agency covering a wide range of co-ops, geographic regions and marketing issues, the company said.
Most recently, she worked as the group account director on the $20 million McDonald’s account, which included 19 co-ops, while at Arnold. She has also worked on Marshall Field’s and Talbots.
