Momentum North America, St. Louis, is PROMO’s 2001 Agency of the Year based on its impressive performance in 2000. The agency’s creative reputation skyrocketed with major awards; its revenues grew 21 percent to $48 million; and it cemented relationships with key clients including American Express, Coca-Cola, General Motors, and Roche Pharmaceuticals.
The shop’s North American billings rose 17 percent to nearly $150 million for 2000 (up an impressive 125 percent over two years), while net revenues climbed 21 percent (87 percent from 1998) to $48 million.
Interpublic Group of Companies bought New York City-based Momentum Worldwide in 1996, then St. Louis shop Louis London (PROMO’s Agency of the Year for 1995) in 1998. IPG merged the two in April 1999. Momentum North America has 403 staffers in eight offices. Worldwide, the agency has $115.8 million in revenues from 56 offices in 35 countries.
Rounding out the top 10 in PROMO’s eight-annual ranking of the nation’s top promotion marketing agencies were :
1. DraftWorldwide, Chicago
2. GMR Marketing, New Berlin, WI
3. Marketing Drive Worldwide, Wilton, CT
4. Flair Communications, Chicago
5. Momentum, St. Louis
6. 141 Communicator, Chicago
7. Einson Freeman, Paramus, NJ
8. U.S. Marketing & Promotions, Torrance, CA
9. Aspen Marketing Group, Los Angeles
10. Wunderman (Impiric)
For more information on these agencies and the rest of the PROMO 100, visit promomagazine.com.
