Millard Wins New-to-Market 1.6 Million Golfer's Choice File

Millard Group Inc., Peterborough, NH, has been named to manage the new to the market Times Mirror Magazine Golfer's Choice database of 1.6 million avid golfers.

The file combines subscribers from Golf Magazine with golf enthusiasts from nine other Times Mirror Magazine publications: Field & Stream, Outdoor Life, Popular Science, Today's Homeowner, Ski, Skiing, Salt Water Sportsman, The Sporting News and Yachting.

The database comprises primarily upper middle class--average income $75,000--college educated, family-oriented men and women, according to Milliard.

Selections include mature golfers, high profile golfers, female golfers and high interest golfers.