Millard Group, Peterborough, NH, has been named as manager of the TV Guide list, featuring 7.1 million active subscribers and over 1.2 million three-month hotline subs. The list had previously been managed by Novus.The subscribers are mostly married homeowners with an average age of 40 and an average income of $42,500.In a related development, TV Guide has assigned its brokerage activity to The Lake
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Millard Group, Peterborough, NH, has been named as manager of the TV Guide list, featuring 7.1 million active subscribers and over 1.2 million three-month hotline subs. The list had previously been managed by Novus.
The subscribers are mostly married homeowners with an average age of 40 and an average income of $42,500.
In a related development, TV Guide has assigned its brokerage activity to The Lake Group, DIRECT Newsline has learned.
