Millard Group Inc. was awarded list management responsibilities for The Baker’s Catalogue effective July 1.
The file consists of more than 290,000 consumers who have purchased cooking equipment, ingredients, books and accessories within the past 12 months. Seven in ten customers are female, with average household incomes of $65,000. All names are generated through the catalog.
An additional 34,503 catalog requestors are also available.
The base price of the file is $100/M, with three- and six-month buyer segments incurring an additional $17 and $12 per thousand names, respectively. Gender, geographic and amount of purchase selections are also available.
The Baker’s Catalogue was founded in 1990. It is a wholly owned subsidiary of the King Arthur Flour Co., which is based in Norwich, VT. The catalog is a four-color, 56-page standard-sized book that features around 1 thousand items.
Additional information regarding the list is available from Sherry Flint at Millard Group, 603-924-9262 ext. 2426 or sherryflint@millard.com.
