Michael Jordan has made a fairly successful comeback on the basketball court; now he looks to do the same as an endorser. Jordan will star in a pair of Super Bowl commercials for two of his long-time sponsors, Hanes and Gatorade. Winston-Salem, NC-based Hanes, running it's first Super Bowl ad since 1985, will pair Jordan with action movie star Jackie Chan in a 30-second spot created by The Martin
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Michael Jordan has made a fairly successful comeback on the basketball court; now he looks to do the same as an endorser. Jordan will star in a pair of Super Bowl commercials for two of his long-time sponsors, Hanes and Gatorade.
Winston-Salem, NC-based Hanes, running it's first Super Bowl ad since 1985, will pair Jordan with action movie star Jackie Chan in a 30-second spot created by The Martin Agency, Richmond, VA. Jordan is already starring in a spot for Chicago-based Gatorade that will be re-broadcast during the Super Bowl. Element 79 Partners, Chicago, handles.
