Metro-Goldwyn-Mayer Pictures will promote the release of Barbershop 2: Back in Business as part of the celebrations for Super Bowl XXXVIII, which airs Feb. 1.
The promotion is part of a multifaceted agreement between MGM and the NFL and will include an official Super Bowl screening and party for the film on Jan. 29.
Through the partnership, MGM will receive advertising units in a variety of Super Bowl-related programming in January, including the Super Bowl Concert Series on MTV; on NFL Network, the NFL's programming channel; NFL Under the Helmet on Fox; NFL Films Presents on ESPN; and Road to the Super Bowl on CBS. Members of the movie's cast will be integrated within the Super Bowl Concert Series and NFL Network throughout Super Bowl weekend. Additionally, Barbershop 2 will be a two-week sponsor of www.superbowl.com and MGM will capitalize on Super Bowl-related publicity opportunities with on-site print and TV media outlets.
Metro-Goldwyn-Mayer Pictures will promote the release of Barbershop 2: Back in Business as part of the celebrations for Super Bowl XXXVIII, which airs Feb. 1.
Advertisement
