Mexico Takes a Road Trip North

The Mexico Tourism Board tempts U.S. and Canadian residents with a November tour of four northern cities.

Mexico brings its beach north

The tour begins tomorrow (Nov. 4), sending four trucks to Chicago, New York, Montreal and Toronto. The 24-foot trucks have a mini-beach scene visible through big Plexiglas windows. Live models inside the scenes demonstrate warm-weather sports and relaxation special to Mexico. Truck crews distribute info on Mexico sites and travel options.

Each truck will tour for 20 days to high-traffic areas throughout each city. Ryan Partnership, Chicago, and the board's Hispanic agency of record, Miami-based TV Promo International, handle the tour.

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