MessageMedia Inc., Boulder, CO, is planning to launch MessageMedia Europe, a joint venture between MessageMedia and @viso. The two companies have entered into a non-binding agreement and are working toward a definitive agreement.
"By teaming with Vivendi and Softbank through @viso, we will dramatically accelerate our entry into the continental European marketplace," said Larry Jones, president and CEO of MessageMedia, in a statement.
MessageMedia Europe will be led by managing director, David Ehrenthal. He was previously vice president of international development for MessageMedia.
@viso is a partnership between communications company Vivendi and Softbank.
MessageMedia is a provider of e-mail-based customer-relationship management and direct marketing solutions.
