Merkle Direct Marketing Inc., Lanham, MD, has tapped Pierre Charchaflian to be its vice president of client management services, a newly created position. Charchaflian will be responsible for overseeing database marketing strategy and promotion execution for Merkle’s catalog and retail accounts. Merkle provides database marketing services. Before signing on with Merkle, Charchaflian was senior vice
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Merkle Direct Marketing Inc., Lanham, MD, has tapped Pierre Charchaflian to be its vice president of client management services, a newly created position. Charchaflian will be responsible for overseeing database marketing strategy and promotion execution for Merkle’s catalog and retail accounts. Merkle provides database marketing services.
Before signing on with Merkle, Charchaflian was senior vice president of strategic marketing services for BeNow Inc. Prior to that, he co-founded DiaLogos, a CRM firm.
