MeritDirect has been awarded management of the BusinessWeek postal list, effective April 15. The file includes the names of 628,734 active subscribers.
This move will consolidate all of BusinessWeek’s files under one roof. MeritDirect, of White Plains, NY, has managed the magazine’s e-mail list since January 2003.
The current manager of the postal file is American List Counsel.
Published by The McGraw Hill Cos., BusinessWeek is written for business professionals.
In addition to the main subscriber file, the following segments are available:
*Consumer database, 361,815 names
*Management Professionals database, 292,353 names
*C-Level Executive database, 108,613 names
*Small Business Professionals database, 94,727 names
Also offered are these selections: Business/industry, title, hotlines, gender, annual sales income, business or home address, number of employees, geography and source.
The e-mail list includes 398,553 addresses.
