• Chief Marketer Network:
  • Promo
  • Direct
Promo

McDonald's Samples Coke's C2 at its Restaurants

McDonald's offered samples of Coca-Cola's new mid-calorie cola, C2, last weekend in some of its restaurants.

McDonald's offered samples of Coca-Cola's new mid-calorie cola, C2, last weekend in some of its restaurants.

Twenty-seven restaurants in Atlanta, New York, Chicago, Los Angeles and Orlando gave away a 12 oz. can of C2 with any purchase. Drive-thru customers got a retail coupon for a free 20 oz. bottle of C2 with any purchase.

Eight McDonald's restaurants--three in the Chicagoland area and five in Los Angeles--also began testing last weekend C2 as a fountain beverage.

C2 was unveiled in Japan on May 18 and in the U.S. earlier this month.

For more stories on sampling

Discuss this article 0

Post new comment
Sign In or register to use your Chief Marketer ID
(optional)

Marketing Essentials Library

Connect With Us