Oak Brook, IL-based McDonald's Corp. this week launches another Happy Meal tie-in with Tiger Electronics, Chicago, by giving away miniature Robo-Chi robots. Through March 22, Happy Meals will feature one of 32 different versions of the toys in one of four colors. The robots have moveable heads, ears, legs, and mouths. Simon Marketing and The Marketing Store, both Oak Brook, IL, handle, with Chicago-based
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Oak Brook, IL-based McDonald's Corp. this week launches another Happy Meal tie-in with Tiger Electronics, Chicago, by giving away miniature Robo-Chi robots.
Through March 22, Happy Meals will feature one of 32 different versions of the toys in one of four colors. The robots have moveable heads, ears, legs, and mouths. Simon Marketing and The Marketing Store, both Oak Brook, IL, handle, with Chicago-based Frankel supplying P-O-P. Leo Burnett, Chicago, takes care of supporting advertising.
This is McDonald's third alliance with Tiger. The companies got together for a Furby campaign in 1999 and again last fall for an effort giving away Hit Clips miniature music players.
