MaxWorldwide, Inc., New York, has been named the new list manager for Urban-Outfitters.com. MaxDirect, the offline division of MaxWorldwide, will manage the consumer postal file. For the first time, direct mail marketers will have access to the almost 50,000 name file of consumers who have purchased apparel, home décor and gift merchandise online.
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MaxWorldwide, Inc., New York, has been named the new list manager for Urban-Outfitters.com. MaxDirect, the offline division of MaxWorldwide, will manage the consumer postal file.
For the first time, direct mail marketers will have access to the almost 50,000 name file of consumers who have purchased apparel, home décor and gift merchandise online.
