MasterCard International, Purchase, NY, last week reportedly narrowed its promotion agency review to three finalists, PROMO has learned. Still in the hunt for the estimated $20 million account (Dec. 4 XTRA) are DVC Group, Morristown, NJ, Integer Group, Golden, CO, and Einson Freeman, Paramus, NJ. Not making the latest cut were Irvine, CA-based Alcone Marketing, Mars Advertising of Southfield, MI,
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MasterCard International, Purchase, NY, last week reportedly narrowed its promotion agency review to three finalists, PROMO has learned.
Still in the hunt for the estimated $20 million account (Dec. 4 XTRA) are DVC Group, Morristown, NJ, Integer Group, Golden, CO, and Einson Freeman, Paramus, NJ. Not making the latest cut were Irvine, CA-based Alcone Marketing, Mars Advertising of Southfield, MI, and St. Louis-based Zipatoni. Incumbent Ryan Partnership, Westport, CT, pulled out of the review before the finalists were named.
MasterCard did not return calls seeking comment. A final decision is expected in March.
