It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She never got the card. "I felt so violated," she said. Fraud is a growing business in this country, costing Americans an estimated $40 billion a year with about $1.2 billion refunded to victims last year. The impact on direct marketers is chilling. Consumers
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It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She never got the card. "I felt so violated," she said.
Fraud is a growing business in this country, costing Americans an estimated $40 billion a year with about $1.2 billion refunded to victims last year.
The impact on direct marketers is chilling. Consumers are more skeptical than ever of direct mail and e-mail promotions as well as telemarketing calls.
