Cheerio from Savile Row Direct from London comes a stylish new catalog from The Savile Row Company offering "luxury British shirts at affordable prices." Highlighted by the Union Jack at the top, the cover of the 32-page book displays a close-up shot of one of Savile Row's perfectly matched dress shirt, tie and cufflinks combinations. A yellow corner banner accentuates the "Free Silk Tie" given with
Cheerio from Savile Row
Direct from London comes a stylish new catalog from The Savile Row Company offering "luxury British shirts at affordable prices." Highlighted by the 
Union Jack at the top, the cover of the 32-page book displays a close-up shot of one of Savile Row's perfectly matched dress shirt, tie and cufflinks combinations. A yellow corner banner accentuates the "Free Silk Tie" given with the first order (valued at $50 throughout the catalog). All shirts are available in a choice of cuffs, sleeve lengths and matching accessories. None of the shirts sold in the catalog come with buttons, so readers are given the option of buying matching cufflinks at an additional cost (an entire page of the catalog is devoted to cufflinks). While two-thirds of the book features formal shirts, the rest of the catalog offers casual shirts and pants. There are also four pages reserved for women's shirts. Prices range from $60 for a button-downed shirt to $70 for a pair of cufflinks. While phone and Web orders from the catalog are taken within the U.S., all items are shipped directly from the UK with a typical delivery time between 7 and 10 working days. Shipping is free with any purchase.
Recruiting Students With a Free Mouse Pad
In today's fast paced, high-tech world, people don't have patience for many things, including higher education. The latest package from the University of 
Phoenix, a private online institution catering to those seeking a college degree without interrupting their daily lives, suggests students can "...complete a degree in just 2 to 3 years." The university, which has solicited perspective students via the mail, emails and television spots, delivers a package promoting its courses with a new glossy polywrap. The 8-1/2" x 10" package offers testimonials from satisfied alumni and features several pictures of happy students in front of their computers. Explaining the financial benefits of earning a college degree with stats from both the U.S. Census Bureau and the Bureau of Labor Statistics - "Today's college graduates earn an average of 62% to 95% more than high school graduates" - the promotion entices readers to request more information about receiving a degree in several areas including Business, Management, Technology, and others. The University of Phoenix also includes its first incentive, a 3-D mouse pad. Promoted on the front cover of the package, the mouse pad is hidden within the mailing. The slick, black mouse pad features a hologram of the university's logo with the school's name, phone number, and Web address printed on it. Prospective students using the freemium will always be reminded of the university and the "intelligent way to attend class."
New Greeting Cards From American Action Fund
A new spring-themed greeting card package from American Action Fund for Blind Children and Adults (AAF) arrived in late May adorned with flowers and butterflies. This is the first card package tracked in some time from an 
organization that has concentrated primarily on wall calendar efforts over the past few years. All five of the enclosed cards follow a similar butterfly and flower motif, and are mostly occasion-specific: three birthday cards, one get-well card and one "thinking of you" card. Originally founded in 1919 as American Brotherhood for the Blind, AAF carries on a national campaign of public education, and also provides seminars and financial assistance for blind and blind-deaf persons. It is headquartered in Baltimore, MD. The organization's mission is detailed in a convincing four-page letter from Treasurer, James Omvig, who describes his experience after he lost his sight as a teenager. In addition to the new greeting cards, this latest mailing is the first tracked from AAF to feature a strategically jumbled ask ladder ($50/$25/$15/$75/$100/other), a change that helps subtly accentuate larger donation amounts.
The direct mail pieces appearing in Mail Stream are tracked and analyzed by ParadyszMatera, New York, through its online competitive direct mail and e-mail tracking tool MarketRelevance(tm). Click here to visit the site: MarketRelevance.com
