Lowe Lintas Merges its CRM Network into DraftWorldwide

Lowe Lintas will merge its Lowe Live customer relationship management (CRM) businesses into the DraftWorldwide network. Both Lowe Lintas and DraftWorldwide will remain separate operating companies on a global and local basis and report into The Partnership, a unit of The Interpublic Group of Companies.

In San Francisco, Lowe Live (formerly Miller Huber) will be re-branded DraftWorldwide and report into DraftWorldwide's U.S. management in Chicago. In New York, Lowe Live will merge with DraftWorldwide New York's operation under the management of DraftWorldwide New York.