eChemicals.com has relied on good, old-fashioned offline efforts to establish itself in the industrial chemicals business.In a session at the conference, marketing and sales director Colin McCarthy said the company has relied on direct mail, telemarketing and DM space ads in industry publications to promote itself. Internet sales reportedly will hit an estimated $1.3 trillion by 2003.The conference
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eChemicals.com has relied on good, old-fashioned offline efforts to establish itself in the industrial chemicals business.
In a session at the conference, marketing and sales director Colin McCarthy said the company has relied on direct mail, telemarketing and DM space ads in industry publications to promote itself. Internet sales reportedly will hit an estimated $1.3 trillion by 2003.
The conference ended Oct. 27.
