The Direct Marketing Association has partnered with Greenfield Online to offer a Web site evaluation service to its members, the DMA said yesterday at the net.marketing Conference. By accessing Greenfield’s SCORE product on an annual basis, members can obtain timely, cost effective, site visitor profiling information including site usage, overall satisfaction with the site, likelihood to return to
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The Direct Marketing Association has partnered with Greenfield Online to offer a Web site evaluation service to its members, the DMA said yesterday at the net.marketing Conference.
By accessing Greenfield’s SCORE product on an annual basis, members can obtain timely, cost effective, site visitor profiling information including site usage, overall satisfaction with the site, likelihood to return to the site and the site’s appearance and aesthetic appeal, the DMA said.
Members will receive monthly survey completion rates of 500 interviews on a random basis.
