The Direct Marketing Educational Foundation and The Direct Marketing Association plan to launch an annual intensive educational workshop in August.The workshop, the John Yeck Center for Advanced Studies in Direct and Interactive Marketing, is designed to meet the needs of companies seeking highly qualified new talent as well as ways to provide advanced training to employees with significant potential,
Advertisement
The Direct Marketing Educational Foundation and The Direct Marketing Association plan to launch an annual intensive educational workshop in August.
The workshop, the John Yeck Center for Advanced Studies in Direct and Interactive Marketing, is designed to meet the needs of companies seeking highly qualified new talent as well as ways to provide advanced training to employees with significant potential, DMA president and CEO Bob Weintzen told a crowd gathered for the opening session yesterday at The DMA net.marketing Conference & Exhibition in Seattle, WA.
The faculty will be headed by Professor John Deighton of the Harvard Graduate School of Business.
