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Live from Orlando: Experian Debuts Two B-to-B Products

Experian Business Information Solutions has launched two new tools – Public record Extract and BizLinks. Public Record Extract enables financial, legal and leasing service marketers to streamline their business-to-business mail campaigns. The tool provides access to four public record types: Uniform Commercial Code data, corporate record data, fictitious business name and derogatory filings. Marketers

Experian Business Information Solutions has launched two new tools – Public record Extract and BizLinks.

Public Record Extract enables financial, legal and leasing service marketers to streamline their business-to-business mail campaigns. The tool provides access to four public record types: Uniform Commercial Code data, corporate record data, fictitious business name and derogatory filings.

Marketers use this information to target likely prospects for pre- or post-bankruptcy financing, identify specific types of collateral and determine opportunities for secured financing. Marketers are able to query by state, business name and address, debtor name and address, type of legal UCC filing, legal action code and other data points.

BizLinks allows marketers to identify multiple individuals with purchasing authority within a single company, within both headquarter and branch operations.

The BizLinks database currently holds around 1.2 million records.

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