St. Louis-based direct marketing agency Rogers Townsend took top honors last night at the 35th annual Tempo Awards, sponsored by the Chicago Association of Direct Marketing during its annual DM Days conference.
Rogers Townsend placed first this year in the direct response category (marketing division) and also took home the CADM Past Presidents’ Award for “SBC Memory Stick”, a campaign that created and strengthened relationships between IT customers and the sales force for SBC Enterprise Services. Direct mail pieces offered 1500 recipients the premium of a high-capacity 1.5 GB flash drive key if they agreed to meet with their local SBC account manager. SBC’s initial target response rate was 15%, but in the end, 48% of those contacted in the campaign took meetings with their local rep.
Chicago-based Digitas garnered this year’s Jay Gondelman Award for innovative achievement in electronic direct marketing with its “Interactive Experience” campaign for KitchenAid. And the first annual CADM Hispanic Marketing Award went to TargetCom for its “Dos” campaign for U.S. Cellular.
Other winners at last night’s ceremony:
* Direct Response: Creative: Draft, “My M&Ms 2004 Holiday Launch”, Masterfoods USA
* Integrated Marketing: Draft, “Get the Curves You Want!”, MilkPEP
* Consumer Direct Mail, Less than $400/M: Grey Direct Chicago, “United Airlines Economy Plus Access”, United Airlines
* Consumer Direct Mail, $400/M or More: Euro RSCG Chicago, “Scratch-n-Sniff Spring Break:, Sprint
* Business Direct Mail, Less than $500/M: Creative: Jacobs & Clevenger, “Step Up and Save”, International Truck and Engine Marketing: Rodgers Townsend, “SBC long-Distance Monitor, SBC Communications
* Business Direct Mail, $500/M or More: Creative: Rodgers Townsend, “SBC Shredded Letter”, SBC Data Services Marketing: Rodgers Townsend, “SBC 2005 Masters Invitation”, SBC Communications
* Dimensional Mailings: The Marketing Store, “Sirva Logistics B2B”, Sirva Logistics
* Consumer Space Advertising: Creative: Two By Four, “Claim Your Spot”, Chicago White Sox Marketing: The Marketing Store, “The Next Thing You Clear”, Equine Productions
* Business Space Advertising: Creative: Rodgers Townsend, “SBC ‘Chair’ Print Ad”, SBC Communications Marketing: Jacobs & Clevenger, “Spot the Fake”, National Restaurant Association Educational Foundation
* Consumer or Business Catalogs: Creative: Frankel, “Visa Business Marketing Programs”, Visa Marketing: Noble BBDS, “Your Gerber Baby”, Gerber/Novartis
* Other Media: Creative: Digitas, “Interactive Experience”, KitchenAid Marketing: Rodgers Townsend, “Frisbee”, Humane Society of Missouri
* Broadcast: Creative: Cramer-Krasselt, “Working with Monkeys”, CareerBuilder.com Marketing: Rodgers Townsend, “SBC 15/50 Clocks”, SBC Communications
* Web Sites: Draft, “Web Site for My M&Ms”, Masterfoods USA
* Internet Display Ads: Creative: Rodgers Townsend, “Energizer Napster Banner Ads”, Energizer Batteries Marketing: Draft, “Get the Curves You Want! Interstitial”, MilkPEP
* E-mail Advertising: Creative: Draft, “Your Locker Combo”, Masterfoods Marketing: Draft, “Holiday eCards”, PACCAR Parts
* Loyalty/Frequency Marketing: Creative: Euro RSCG Chicago, “New Sprint Day One Origami”, Sprint Marketing: Draft, “Kellogg’s Carton Network Toon Tour of Mysteries DVD”, The Kellogg Company
* Non-Profit Direct Mail: Creative: Protocol Integrated Direct Marketing, “Children’s Memorial Hospital Women’s Board 2004 Annual Appeal” Marketing: Draft, “Blue Ribbon Ball 2004 Invitation”, Prevent child Abuse America Chicago Board
