NextMark.com, which launched an online marketplace for the list industry last month, has introduced Super Search, an industry-specific search engine based on Internet search technology.The technology allows the list industry to search for a broader set of lists based on specific criteria for more relevant, detailed results, Michael Yacavone, NextMark.com vice president of product strategy said yesterday."Our
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NextMark.com, which launched an online marketplace for the list industry last month, has introduced Super Search, an industry-specific search engine based on Internet search technology.
The technology allows the list industry to search for a broader set of lists based on specific criteria for more relevant, detailed results, Michael Yacavone, NextMark.com vice president of product strategy said yesterday.
"Our Super Search technology eliminates many of the hassles that list brokers face today when trying to find the most responsive lists for their clients," said Joseph Pych, founders and president of NextMark.com.
The company plans to introduce additional features next month at the Direct Marketing Convention in New Orleans.
