E-mail service provider NetCreations, New York, will give away $1,000 each week in a sweepstakes promotion to help clients increase clickthroughs. The sweepstakes is free to NetCreations' clients.
The sweepstakes, Click4Cash, can be added to e-mail campaigns. Consumers who receive a Click4Cash mailing see the usual NetCreations header. Above that, it will say: "This is a Click4Cash mailing." Any link the consumer clicks on in that e-mail message will automatically enroll them in the drawing to receive $1,000. The consumer will not be asked to fill out a sweepstakes form, or go to a sweepstakes site. Each Friday, NetCreations will award $1,000 to one of the its client's customers.
"We know it will work-who can't use $1,000?" said Adrienne Press, NetCreations spokesperson. "If it helps marketers get their message across and boost ROI, all the better."
Marketers who want to partake of the free sweepstakes must also agree to use TrackBot, a NetCreations' system, which tracks clickthroughs and response rates. TrackBot is also offered free to NetCreations' PostMasterDirect clients as part of their e-mail service package.
