Maynard, MA-based Monster.com’s growth could "never have happened without a solid CRM database," according to Ned Liddell, vice president, business applications development.
In a keynote address at DCI’s Customer Relationship Management Conference & Exposition in Boston Wednesday, Liddell noted that about 900 people -- two-thirds of all Monster.com employees --currently use the firm’s CRM database.
Since the company first started implementing CRM five years ago, it has spent $4.2 million on CRM. How well the initiative is working is measured quite simply: by sales. Liddell says that while Monster has never done a formal CRM ROI analysis, the company attributes much of its growth to CRM, key to its growing telesales operations, which sometimes has $1 million sales days.
