Millard Interactive, Peterborough, NH, has been named to manage the Prevention HealthNews e-Letter file of 191,000 e-mail subscribers. This marks the first time the file is on the market.
Theses subscribers are sourced from Prevention magazine subscribers and book buyers. The magazine's editorial focuses on healthful foods, vitamins, medical breakthroughs fitness, herbal medicine, skin and body care and other recommendations for healthful living.
The file is average age 4, 79% are women, 65% are college educated, 40% are married with household incomes of about $60,000. The base price is $65 per thousand.
In addition, Millard Interactive will soon be releasing the Bid4Vacations.com Online Newsletter Sponsorship program (300,000) and its Internet Sourced Postal Address Database (400,000). Both files are also new to market.
Bid4Vacations offers consumers alternatives for purchasing vacation packages including discounts of up to 80% off retail price.
