Listen.com, an Internet-based recorded music search-and-buy service based in San Francisco, plans to spend $20 million on a direct response print and television effort.Created by the San Francisco office of FCB Worldwide, the Listen.com DRTV campaign will air on the MTV, VH1 and USA cable networks. DR print ads will run in Music Journal, Rolling Stone, Source, Spin, URB and Vibe. Radio commercials
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Listen.com, an Internet-based recorded music search-and-buy service based in San Francisco, plans to spend $20 million on a direct response print and television effort.
Created by the San Francisco office of FCB Worldwide, the Listen.com DRTV campaign will air on the MTV, VH1 and USA cable networks. DR print ads will run in Music Journal, Rolling Stone, Source, Spin, URB and Vibe. Radio commercials reportedly will be carried on stations in 18 major markets.
