BMG Music Service – African-American Members
This newly updated and deduped list of 259,510 African-American music consumers has been taken from BMG Music Service, Sound & Spirit, Encore, Jazz and other clubs. Members are enrolled through direct mail, space ads and opt-in Internet solicitations. They spend an average of $75 per order.
Selections: Number of shipments, dollar amount spent, source, six-month hotline age, state/SCF/ZIP
Cost: $118/M
Contact: List Management Services, 212-719-3850
Caswell Massey
This list of 64,621 12-month catalog buyers has been recently updated, and is new to Direct Media. The catalog features an array of fragrances, soaps, lotions, bath products and other grooming items. Seventy-four percent of the file consists of female customers. Orders are primarily generated through direct mail, and average around $60 each.
Selections: Three-, six-, 13-24 month buyers, 12-month catalog requestors, $50+ buyers, gender, state/SCF/ZIP
Cost: $100/M
Contact: Direct Media Inc., 203-532-1000
Flying High
This compiled file now features 707,512 FAA licensed pilots. They indulge in their passion for flight either professionally or recreationally. All have authorized the release of the personal and professional information in this file. Nine in ten are older than 35, and two-thirds have incomes in excess of $50,000.
Selections: License type, gender, geographical
Cost: $55/M
Contact: Adrea Rubin Management Inc., 646-487-3780
Live to Give
This updated list consists of 650,000 proven donors. These individuals have been culled from a variety of online sources.
Selections: Environment/health donors, monthly hotline, areas of interest, title, age, homeowner, income, time zone, phones, ZIP +4
Cost: $80/M
Contact: Great Lakes List Management, 814-456-2175
