ArcaMax Master File/b>
These buyers have signed up at www.arcamax.com to receive free ezines on topics of their choice, including news, new parents, humor, sports and Bible verses. Some of them made credit card purchases of general merchandise products that were offered in the ezines for software, jewelry or gifts. There are 813,000 total buyers and subscribers; 357,000 with presence of children by age range; and 50,000 on the quarterly hotline.
Selections: Lifestyle and demographic, six-month hotline, geography
Cost: $85/M
Contact: The Catamount Group, Amy Benicewicz at 203-778-4110 or amy@catamountgroup.net
Park’s Countryside Gardens
The Park’s Countryside Gardens file offers more than 57,000 last-12-month direct mail buyers. Some 71% of them are women and they have an average income of approximately $40,000. The sources are direct mail and the Web.
Selections: Last one-, last-three- and last-six-month buyers, credit card sold, dollar amount spent, state/SCF/ZIP
Cost: $90/M
Contact: Millard Group Inc., 603-924-9262
Adult Video Enthusiast Buyers
This new file features 299,658 mostly male consumers who have responded to direct mail offerings for adult videos. They spend an average of $50 per order.
Selections: Monthly hotline, credit card, state/SCF/ZIP
Cost: $80/M
Contact: Leon Henry Inc., 914-723-3176
Haband Master File
Mokrynski & Associates now manages this file of apparel, accessories, houseware and gift buyers. Within the past 12 months, nearly 2.2 million consumers have spent an average of $42 per order. Sales are generated through direct mail and space ad channels.
Selections: One-, three- six-month hotlines, source, average/last purchase, dollar amount spent (cumulative), products purchased, credit card vs. cash, gender, state/SCF/ZIP
Cost: $90/M
Contact: Mokrynski & Associates Inc., 201-488-5656
