PostalNet
Mal Dunn Associates Inc. is offering the PostalNet file of more than 65 online consumers at their postal addresses. These consumers have purchased online, registered on retail sites, responded to Internet surveys or requested information.
Selections: Donors, product categories, age, child age, credit card buyers, marital status, opt-in e-mail, recency
Cost: $60/M
Contact: Mal Dunn Associates Inc., 845-278-1200
The Golf Warehouse
New from List Services Corp. is a 290,000 name buyer file from The Golf Warehouse. These avid golfers purchased equipment and clothing by mail or Internet for an average sale of $95. The sources are direct mail and the Internet.
Selections: Dollar, gender, state/SCF/ZIP
Cost: $90/M
Contact: List Services Corp., 203-791-4183
Paralyzed Veterans of America
Lake Group Media Inc. has been named manager of the Paralyzed Veterans of America masterfile. The Paralyzed Veterans of America works on behalf of military veterans with spinal cord injuries and diseases. The file includes the names of 3.1 million one-year donors. The source is direct mail.
Selections: Hotlines, new to file, $10+, $5+, state/SCF/ZIP
Cost: $75/M
Contact: Lake Group Media Inc., 914-925-2499
Wizard
Leon Henry Inc. has set April 23 as the closing date for its next Wizard magazine ridealong. Wizard, a comics magazine, goes out to 3.4 million readers a year. Inserts can be polybagged with the periodical.
Cost: $60/M
For more information, contact LH Management Division, Leon Henry Inc., 914-723-3176
