What’s New In Benefits & Compensation
The 34,748 active subscribers (counts updated as of January) are benefit and cost professionals who are interested in up-to-date developments in legal and tax policies, cost-cutting measures, and maximized benefit values. The newsletter comes out twice a month, and costs $299 for an annual subscription.
Selections: State/SCF/ZIP
Cost: $135/M
Contact: Mail Marketing Inc., 201-750-3222
Hemmings Motor News
As of Feb. 7, This file of avid car buffs contains 190,000 active subscribers. Each monthly issue features content appropriate for antique, vintage, classic and collectible automobile enthusiasts. The publication is entirely direct mail sold, and nearly all of the readers are male.
Selections: Six-month subscribers, state/SCF/ZIP
Cost: $85/M
Contact: Millard Group Inc.
Anime Invasion Magazine Blow-Ins
There are now 889,000 blow-in opportunities for this Japanese animation-focused magazine. The issue closes on March 19, with inserts are due on March 26. It goes on sale April 23.
Cost: $35/M
Contact: Leon Henry Inc., 914-723-3176
Latino Buyers with Credit Cards
This compiled file now features 227,053 Hispanic consumes who have made purchases within the last six months using a credit card. They have traditionally been undersolicited by the direct response marketing community. The file was last updated on Jan. 31. Selections: Last three months, small office/home office, Spanish speaking
Cost: $75/M
Contact: Estee Marketing Group, 914-235-7080
