Lillian Vernon Corp., Rye, New York, a direct marketing and retailing company, has selected Ann Arbor, Mich.-based Fry Inc., an e-commerce design, development and managed services firm, to create a new Lillian Vernon Web site—www.lillianvernon.com.
The site will be completely rebuilt and redesigned, using Fry’s Open Commerce platform, which enables retailers to quickly and economically develop an online store and expand their e-commerce business.
“We will launch their new site in time for their busy Halloween and Christmas seasons,” said David Fry, president and CEO of Fry, in a statement. The site will be launched in September of 2004.
The Web site will include flexible system interfaces that integrate with Lillian Vernon’s current infrastructure, and can accommodate future changes. Fry will develop a system architecture that exceeds current site performance levels and is scalable and extendable. Improved content and administrative management capabilities will be another benefit for Lillian Vernon.
