Laura Smith, vice president and director of list management at RMI Direct Marketing Inc., died suddenly on April 5. She was 43.
Smith joined RMI 20 years ago this month. She began her direct marketing career at AZ List Marketing Services Inc. when she was 17.
Throughout her career Smith volunteered for many industry organizations, including the New England Mail Order Association, Direct Marketing Club of New York and the Direct Marketing Association’s Catalog Council.
She served on the board of directors for the Fulfillment Management Association. She was past president and recently served on the steering committee of the Hudson Valley Direct Marketing Club. Smith was an instructor for the DMA’s List Leaders basic training program.
Besides her professionalism, she was known for having a lively personality, her homemade Halloween costumes and for playing pranks on work colleagues. She was motorcyclist and kept many pet birds.
Smith’s survivors include her fiancé, mother and a sister. Services will be held April 9 from 5 to 9 p.m. at Green Funeral Home, Danbury, CT.
Laura Smith, vice president and director of list management at RMI Direct Marketing Inc., died suddenly on April 5. She was 43.
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