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Kowabunga Reports Sales Dip for Former List Division

Think Partnership Inc., which is now doing business under the name Kowabunga Inc., reported that its list business unit generated $2.7 million in revenues in the second quarter that ended June 30.

Think Partnership Inc., which is now doing business under the name Kowabunga Inc., reported that its list business unit generated $2.7 million in revenues in the second quarter that ended June 30.

Second revenues derived from lead sales and list management services were down slightly, compared to $2.8 million it reported in the first quarter, according to Kowabunga. However, revenues for the most recent second quarter were higher than the $2.2 million reported for the second quarter of 2007.

Kowabunga divested its Catamount Group list division at the beginning of the third quarter. Catamount’s president Tina MacNicholl purchased Catamount from its corporate parent in July. Details concerning terms for the all cash transaction have not been released.

After Catamount was sold MacNicholl said postal list revenues had been declining for Catamount, which is why new services for search engine marketing, pay per click services and management of e-mail databases were introduced in June.

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