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Eastman Kodak Co. has joined the Direct Marketing Alliance, a group of professionals with direct marketing expertise who are working with printing companies seeking to make a transition to new business models based on digital printing and marketing services.
The goal of the alliance is to broaden opportunities in the print industry by looking beyond traditional printing services to new more data driven media technologies.
Members are exploring opportunities for using data for digital printing and advertising personalization.
Other participants in the alliance include DME, based in Daytona Beach, FL and Corporate Press, Landover, MD. The organization’s Web site is directmarketingalliance.com.
