Kellogg Co., Battle Creek, MI, this week breaks a "Spider-Man" tie-in across 11 brands. In-pack premiums include water-squirting wristbands in 25 million packages, glow-in-the dark sticker sets, and temporary tattoos. An alliance with America's Dairy Farmers and Milk Processors offers a CD-ROM game by mail for proofs from two Kellogg products and two gallons of milk; Kellogg flags the offer on 34
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Kellogg Co., Battle Creek, MI, this week breaks a "Spider-Man" tie-in across 11 brands.
In-pack premiums include water-squirting wristbands in 25 million packages, glow-in-the dark sticker sets, and temporary tattoos. An alliance with America's Dairy Farmers and Milk Processors offers a CD-ROM game by mail for proofs from two Kellogg products and two gallons of milk; Kellogg flags the offer on 34 million packages. Another mail-in offer delivers a T-shirt for $6 and two proofs from Pop-Tarts or Eggo Waffles. Clarion Marketing & Communications, Greenwich, CT, handles.
Special products include Spider-Man toasted-oat cereal and Spider-Man Pop-Tarts. The movie opens this Friday.
