Anheuser-Busch's Michelob Light, St. Louis, became the official beer sponsor of Live Broadway, New York City, through 2003. Plans include development of co-branded events such as street festivals, concerts, and special "Fan Fair" programs at Anheuser-Busch theme parks. Michelob Light will also use free tickets to Broadway shows for local radio promotions in 25 markets.
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Anheuser-Busch's Michelob Light, St. Louis, became the official beer sponsor of Live Broadway, New York City, through 2003. Plans include development of co-branded events such as street festivals, concerts, and special "Fan Fair" programs at Anheuser-Busch theme parks. Michelob Light will also use free tickets to Broadway shows for local radio promotions in 25 markets.
