Isobar, the global digital network owned by Aegis Group PLC, said it has acquired word-of-mouth marketing agency Ammo Marketing, based in San Francisco.
Founded seven years ago, Ammo specializes in creating campaigns that use “influencers” to create buzz for its clients. That roster currently includes Cadbury Schweppes, Remy Cointreau and Miller Brewing Co.
As part of the deal, Ammo partner Julian Aldridge will become president of the agency as well as another Isobar unit, Freestyle Interactive, which will operate separately for clients including Electronic Arts and Dolby.
“We believe, as do the principals of Ammo, that word-of-mouth marketing will become a fundamental part of mainstream marketing,” Isobar U.S. president Sarah Fay said in a statement. “As Isobar builds its offering in the U.S. market, word-of-mouth marketing is a natural key focus for us.”
Ammo is Isobar’s third U.S. marketing buy in the last 15 months, In 2004, the company purchased search engine marketing firm iProspect, and bought Web development firm Molecular in 2005. Terms of the Ammo acquisition were not disclosed.
