New York-based ISA Advertising has launched ISA MediaMart, a new division for selling multi-channel direct response advertising services online and by telephone.
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New York-based ISA Advertising has launched ISA MediaMart, a new division for selling multi-channel direct response advertising services online and by telephone.
ISA expects to bundle large-volume media buys and pass along discounts to its clients. The new division will also offer creative, marketing and analytical services.
