InfoUSA, Omaha, NE, has re-launched its Sales Genie offering as an online subscription-based sales lead tool. Previously, Sales Genie leads had been available only in disc format, with subscribers receiving quarterly updates.
Under the new system, small business marketers receive unlimited access to InfoUSA’s file of 250 million individuals and 14 million companies for a $250 monthly fee. Leads can be downloaded on an as-needed basis. The fee includes two licenses.
The system allows marketers to store prospect names online, and will automatically update them as new information becomes available. InfoUSA adds do-not-call list information to its files on a daily basis, and provides weekly updates of new mover and new business information, according to Kathy Sullivan, vice president of product design.
A Contact Manager feature provides an online lead management tool. Marketers may add contact names whenever they choose, schedule follow-up contacts, add notes, map their contacts’ locations, print mailing lists or labels or send e-mail directly from the Contact Manager. Marketers may even add preexisting personal address books to their Contact Managers.
For an additional $50 per month fee, marketers may take advantage of InfoUSA’s Unlimited Business Credit Reports, which provides basic business demographic information.
