iKnowtoin, a marketing and analytic consultancy, has promoted Michael McGuirk.
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iKnowtoin, a marketing and analytic consultancy, has promoted Michael McGuirk. In his new role, he will serve as vice president of behavioral sciences, with responsibility for aiding clients in using analytics.
McGuirk’s current responsibilities include helping clients leverage customer information through data mining, forecasting, segmentation and statistical modeling techniques.
