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The International Direct Marketing Fair and Internet World will take place simultaneously May 9-11 at Earl's Court in London.
“Our research shows that there are internal pressures to make marketing more accountable and measurable, due to the huge focus on ROI," said exhibition director Darren Whitehead in a statement. "The direct marketing discipline, with its understanding of customer acquisition and retention - together with measurability - is increasingly inseparable from the digital marketing channel and both channels come together to offer marketers a whole that is greater than the sum of its parts. The same will be true for the co-location of the two shows."
