Hanon McKendry Buys Into Mindscape

Hanon McKendry, a Grand Rapids,MI brand consultancy, has acquired an interest in Mindscape, an interactive marketing agency.

Terms were not disclosed.

The interactive firm is now doing business as Mindscape at Hanon McKendry.

“Partnering with Hanon McKendry made sense for us because their strategic approach to client work is very consistent with our own," said Mindscape at Hanon McKendry co-founder Pete Brand, in a statement. “We know solid branding and positioning lay the groundwork for what will become more meaningful Web-based interactions with the 'buyers' our clients want to reach.”