Gwyneth Paltrow Becomes Face of Estée Lauder

Estée Lauder has signed glamorous Hollywood movie star Gwyneth Paltrow as a spokesperson.

Gwyneth Paltrow

The multi-year contract includes appearances in TV spots and print ad that will begin this holiday season for Pleasures fragrance, Estée Lauder said.

The makeup and fragrance makers longtime spokesperson Elizabeth Hurley -- since 1995 -- will become the spokesperson for the Re-Nutriv skin care line.

Paltrow, 32, won an Oscar for her work in Shakespeare in Love in 1998. She will appear in the upcoming Proof, an adaptation of the Pulitzer Prize winning play.