Red Diamond Worldwide, an Atlanta-based, catalog and online marketer of men’s apparel and grooming products under the brand name Otter, has expanded to the United Kingdom.
Red Diamond recently launched a separate U.K. Web site for its Otter brand and a print catalog will follow. Otter targets the gay market.
The firm was founded in 2005 promotes its product line through social network sites like Facebook, MySpace, through an online marketing affiliate program and through catalogs.
It has a concentration of customers in the U.S., Canada, Australia and the United Kingdom, and in places as far flung as Bahrain.
"Our U.K.-based customers have been very loyal to our brand. Now we’re in a position to offer them more affordable shipping and handling costs and much faster delivery times," said Red Diamond CEO Joshua Harrell in a statement.
