Budco, a fulfillment and direct marketing company has acquired the database marketing and fulfillment divisions Direct Group, a New Jersey-based direct marketing company. Terms of the acquisition were not revealed.
The acquisition strengthens Budco’s Northeastern presence. Prior to the acquisition, Budco maintained three Michigan-based facilities, a California-based strategic fulfillment partner and satellite offices in California, New Jersey and Florida.
The acquisition adds a fulfillment center located in Robbinsville, NJ, and a database management and marketing analytics group located in Piscataway, NJ.
Budco will continue to be headquartered in Highland Park, MI. The staff and facilities located in Robbinsville and Piscataway, NJ, will remain in operation.
Direct Group president and CEO Don McKenzie will retain his current title and join Budco as vice chairman. Other members of the Direct Group’s executive management team, including Direct Group’s chief strategy officer Matt Graham and VP of database marketing Ken Palma, will join Budco’s executive management team.
