• Chief Marketer Network:
  • Promo
  • Direct

FTC Seeks Comment on Children’s Online Privacy Rule

The Federal Trade Commission is seeking public comment on its implementation of the Children’s Online Privacy Protection Act (COPPA) through the Children’s Online Privacy Protection Rule.

The FTC also is seeking additional comment on the COPPA rule’s sliding scale approach to obtaining parental consent, which takes into account how information gathered from children will be used.

The rule imposes requirements on operators of online services directed to children under 13 years old, as well as sites that knowingly collect data from children under that age.

During the 60 day comment period, the FTC is also seeking comment on data collection practices relating to children; children's ability to access information of their choice online; and the availability of sites directed at children.

Comments may be sent electronically at secure.commentworks.com/ftccopparulereview/The deadline is June 27.

Discuss this article 0

Post new comment
Sign In or register to use your Chief Marketer ID
(optional)

Marketing Essentials Library

Connect With Us